Dame Claudia Trimde as your podcast guest

Pitch

Claudia completed her 200-hour yoga teacher training in Bali in 2025 and now teaches AI to companies. She is curious about what AI can do, and her stance is clear: awareness stays human. AI is a powerful tool with no inner life; attention, intention and the final decision stay human. She talks about how a daily practice of attention shapes the way she builds and works with AI, where she draws the line between a useful tool and a presence, and how a person and a machine can share the work while the person decides.

Three questions a host can ask

1. You trained as a yoga teacher in Bali and you teach AI. What does a moment of mindfulness look like in the middle of a working session with an AI?
2. Some AI labs are studying whether AI could one day be conscious, while others say AI should never present itself as a person. Where do you stand, and how does your practice inform that?
3. Your rule is that AI proposes and people decide. What does that rule look like on an ordinary Tuesday, and when did it save you?

Proof and anchor in her record

• 200-hour yoga teacher training at House of Om Holistic Yoga School, Ubud, Bali (14.07. to 02.08.2025).
• Founder of her AI company, trimde.ai (Berlin): live AI classes and workshops for companies.
• Client rules she works by: real photos of real people.
• Her own company runs on AI every day, under the working rule: AI proposes, people decide.

Cross-border angle

The consciousness debate is mostly led by US labs; in Germany and Spain the question of who stays in charge is written into EU rules; Türkiye’s 2026 to 2030 action plan sets up a national AI ethics board. Claudia has worked in all of these places, so a host can ask how the question sounds in each.

Her AI company, trimde.ai

Pitch

Claudia has founded and led companies since 2002 and now teaches AI to businesses. She talks about how women entrepreneurs can put AI to work as leverage, starting with the one thing research points to as the main reason for the gap: familiarity and confidence.

Three questions a host can ask

1. Studies find that women use generative AI less often than men. What do you say to a founder who has not yet opened an AI tool?
2. You have run companies since 2002. What would you do differently if you started a business today with AI on the team?
3. Where should a woman founder put AI to work first, and where should a person stay in charge?

Proof and anchor in her record

• Founded Blackout Station in Barcelona (2002); founder and CEO of Le CITY deluxe (from 2007).
• Received the AEEPP award in 2011 as CEO; jury member at the AEEPP Awards in 2012.
• Panel speaker, MQ Entrepreneurs Forum, Marbella, 09.04.2026.
• Teaches AI to companies through her AI company, trimde.ai.

Cross-border angle

The gap looks different from market to market: in the USA the gap in simply trying a chatbot has nearly closed, while in Germany and Spain women still use AI less often than men, and Türkiye is running programmes to bring women into the AI field. Claudia has worked in all four markets and speaks EN, DE and ES.

MQ Entrepreneurs Forum, Marbella, 2026

Pitch

Claudia runs her own company with AI in the daily routine. She talks about handing the repeatable parts of life to autopilot so that the hours go to the people she loves and to herself, and about keeping the human side of every relationship human.

Three questions a host can ask

1. Which three things did you hand to autopilot first, and what did you do with the first free hour?
2. Surveys suggest a typical AI user saves around three hours a week. How do you stop those hours from filling up with new tasks?
3. Where is the line between a tool that helps your relationships and one that stands in for them?

Proof and anchor in her record

• A one-founder company that uses AI every day, with the working rule: AI proposes, people decide.
• Her AI company, trimde.ai, teaches the same everyday routines in live classes and company workshops.
• Her own phrase for the goal: more ME time.

Cross-border angle

In Germany a majority expects AI to change relationships and friendships; in the USA women are somewhat more likely than men to turn to a chatbot for emotional support. Claudia has lived and worked in Berlin, Marbella, Miami and Barcelona, which gives a host a way into what “time for yourself” means in each.

Her AI company, trimde.ai

Pitch

Claudia spoke at WAN-IFRA in Frankfurt on 31 October 2012 about a customer-driven shift: “Because the customer wants mobile”. She replays that talk for 2026. What does a company learn when a technology wave arrives because its customers ask for it, and what did the BARCELONA deluxe iPad edition teach her?

Three questions a host can ask

1. In 2012 you told publishers that the customer wants mobile. Who says “the customer wants AI” today, and are they right?
2. Why did a print publisher in Barcelona put an app on the iPad in 2011, and what would you do differently now?
3. What do you tell a company that feels late to AI?

Proof and anchor in her record

• Speaker, WAN-IFRA World Publishing Expo and Advertising Summit 2012, Digital Arena, Messe Frankfurt, 31.10.2012; listed as Claudia Trimde, CEO, Le CITY deluxe Group, Spain. The deck is on SlideShare.
• Received the AEEPP award 2011 in Madrid for the BARCELONA deluxe app, ceremony on 05.10.2011, as CEO.
• Accésit (runner-up), AEEPP Awards 2009; jury member, AEEPP Awards 2012.

Cross-border angle

The talk was given by a Spain-based CEO to a German audience. The ECB’s 2026 research puts AI use at work at about half of workers across the euro area, the same kind of adoption curve she described for mobile; a host can ask Claudia how each market moved.

Open the WAN-IFRA 2012 deck

Pitch

Claudia co-presented the Channel 4 games show BITS in 1999. Since then she has explained technology to audiences on camera, on stage and in live classes, and today she teaches AI to companies through her AI company, trimde.ai. The thread through it is making technology human.

Three questions a host can ask

1. What did presenting a technology games show in 1999 teach you about making new technology feel friendly?
2. You have presented on UK television, been covered by Turkish TV news, spoken in Frankfurt and Marbella, and now teach live AI classes. What stays the same in front of any audience?
3. What do you ask a room on the first day of an AI class?

Proof and anchor in her record

• Co-presented the Channel 4 games show BITS, series 1 (04.06. to 20.08.1999, 12 episodes). A public playlist is live.
• Her 2011 Istanbul media conference was covered by TRT Haber and Ülke TV.
• Speaker, WAN-IFRA, Frankfurt, 2012; panel speaker, MQ Entrepreneurs Forum, Marbella, 09.04.2026.
• Interviewer on camera: several Le CITY films credit Interview by Claudia Trimde.
• Founder of her AI company, trimde.ai (Berlin): live AI classes and workshops for companies.
• Core line: In front of the camera since 1999. Publisher of Le CITY deluxe since 2007. Apple developer since 2011. Building with and teaching AI since 2024.

Cross-border angle

One career across four countries: television in the UK, news coverage in Türkiye, stages in Germany and Spain, classes taught from Berlin.

Open the BITS playlist